MAX BRENNER WEBSITE

Winner of: Webby Award - Judge's Choice (Food & Drink Website) & Webby Award - People's Voice (Food & Drink Website)

BEFORE

CHALLENGE: Rethink an outdated website - address brand inconsistencies and remedy technical glitches.

Bring the Max Brenner story to life - with special emphasis on signature chocolate retail products, signature menu items and the so-called “utensils” ceramicware.

Overcome site-to-site inaccuracies in store data (outdated menus, business hours) to ensure optimal customer experiences.

AFTER

SOLUTION: Create a mouthwatering wesbite designed to inspire and entertain new and existing fans.

Craft romantic messaging and stories to celebrate signature menu items and Max’s custom ceramics, each of which amplified its own chocolate ritual. Throughout the site, one sees the narratives which accompany each of the ceramics, including the Max Brenner Hug Mug, the specially-designed mug to enhance the hot chocolate drinking ceremony. Fans can share that story on social media with the click of a button.