DIGITAL CONTENT + WEBSITE

GNC INTERNATIONAL RECIPE VIDEOS

Flavorful recipes designed to highlight ‘star’ GNC products - enabling use in various channels across 60 countries and territories. With more than 15 recipe releases, each narrative demonstrates simple steps for how to use the item. To ensure maximum flexibility in each international market, recipes omit written text and voiceover, so that relevant measurements and instructions can accompany the post, according to that local market’s specific product portfolio and the latest customer trends.

MAX BRENNER WEBSITE OVERHAUL

An engaging, emotion-led chocolate love story, brought to life online. At Max Brenner, an outdated website was portraying a negative brand experience. Full of outdated content, the site had many technical glitches which led users to broken features. Challenged to bring the evocative in-store experience to the web, our internal team partnered with the genius designers at Stag + Hare to build an irresistible new website with five market adaptations (US, Australia, Israel, Japan and Russia). A shared CMS enabled brand-wide changes at the corporate franchisor level, along with many customizations to empower the country-level franchisee. The overhaul not only brought the true world of Max Brenner online, but also helped to set a foundation for a more concise, clear brand positioning.